10 Questions to Ask Yourself Before Creating a Blog Post

When the time comes to write a new blog post and ideas for a new article have been on your mind for the past few days, you open your Word document as soon as possible and start typing words.

On some level, doing this qualifies as positive because you will skip the problems with creative block and you will begin madly flushing out words on the paper.

Unfortunately, this can also lead to other problems with your post such as your blog post being inadequate, uninteresting or simply not useful to the community.

That is why I have decided to create this post. The premise of my today’s article is to help you avoid most frequent writers mistakes and what questions you need to ask yourself before you hit the publish button.

1. What Is the Purpose of This Post?

This qualifies as the most important question you need to ask yourself. Even though most people find it obvious, they often forget that even if they think the topic of their post is interesting, it actually ain’t.

There are several different purposes of a post and if your idea doesn’t qualify for any of these, you should abandon it and move forward:

  • Teach and offer different outcomes.
  • Entertain a reader.
  • Solve a problem.
  • Possibly encourage the further discussion.

2. Who Is This Post For?

If your post does qualify in any or more than one above category, you should move to the next question and ask yourself to whom you are writing your post to.

The best way to write an interesting and useful post is to actually write it in a way of communicating to just one person.

Imagine that person’s name is Ben or Mark or Anny. Imagine the questions Ben might ask you and try to answer them all in your post.

3. What Is Different About My Post?

Just because you have decided to write a post, doesn’t mean it is going to be something that already hadn’t been seen more than hundred times. I am sure I am not the first person to write the post on this topic but what I always try to do is offer a unique point of view.

If I have an opinion that I think nobody else shared before and if it seems like there will be a big number of people who will benefit from my post, I decide to write it.

That is why SEO posts rarely do any good. They are just written for a search engine in a way where old information has been repackaged to look different.

4. How Long Should Be My Blog Post?

I rarely worry about the length of the post when I write content and that only comes from the fact that I know and believe length is not an important factor when writing a blog post.

If you have enough ideas, thoughts and research facts to write a compelling 2,000-word piece, then do it. However, if you do not and you only use fluff talk in order to optimize your post for length, you are terribly wrong and your readers will not appreciate you boring them.

5. What Research I Need to Do?

When I get a certain idea for a blog post, I immediately ask myself this question. In 8 years of blogging, I have never had to say no to the research part.

I will explain why. If you decide to skip the research part, you can be wrongly accused of copying other people’s ideas, trying to prove false facts or not exploring the idea to the end.

That is why before you start writing your blog post, do the research and see if someone else wrote an interesting post on that subject, what did they miss and how you can manipulate the audience into thinking you have the best post on that topic.

6. How Should I Present My Point?

The way you express your point has the big impact on how your readers will receive the information. If you choose to present it through an infographic, a reader might be able to absorb your information visually and remember it more clearly later on.

The problem with infographics is that they are not suitable for single-point posts. They are the best suited for long multiple-point posts. Each of the ways you choose to present a point has its weaknesses and strengths, so choose smartly.

7. Can I Expand The Post With Videos and Images?

If the topic you have in your hand can be expanded and you have the opportunity to put some interesting infographics, videos or photos, you should do it. That stuff always entertains the reader additionally and you have a bigger chance of making a sale if you include them.

Other than that, they also might be worth creating it in terms of traffic generation. Uploading your video to YouTube can open the door to a whole new audience group and you can highly benefit from it.

8. How Can I Promote This Post?

This question does not come as one of the highest importance, though you should never forget you need to ask yourself. If you tend to write a post, you would love if you could reach a larger audience through the use of blogging communities, social media or any other form of media promotion.

I have always believed there are at least several traffic generation methods that can be implemented for one post and I always say to people they need to think out of the box if they want to reach an audience large enough to create a decent blog income.

9. Where Will I Put a Call to Action in This Post?

Like most content marketers, one of the main goals of creating a blog post is to drive traffic and eventually make something from it. The way to accomplish that is hidden through a call to action.

It really does not matter whether you will insist on getting a reader’s email (subscribe) or you will try to make an affiliate sale, you will definitely need to know where your call to action will be put.

I always suggest that a blog post should have two different calls to actions: one based on the affiliate links that can be put several times in the post and one for email collection that should also have some incentive attached to it.

10. What Do You Expect?

There is one skill you definitely need to adopt if you are looking to become a good blogger. It is called “expectations management”. I am not sure how many times I had a great idea, wrote a post that was awesome, did a good job promoting and thought I have everything figured out.

The End Result?

Disappointing. It took me a long time to become good at what I do and until I adopted the skill of managing my own expectations, I was constantly failing.


These 10 questions are a cheat sheet you need for every blog post you create. Once you answer all of the 10 questions, you are ready to start writing your content.

Good luck!

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